START A NEW TRADITION

WITH INFINITI

Infiniti isn't the other luxury car guys. Luxury yes. Been around for 100 years? No. It's my age. MY AGE. It's the wildly successful, went-to-an-Ivy-League-school, married rich, still looks like they did in high school (in a good way) of cars. But it's humble, too. That's why this year, we thought, if we have to make a commercial for the holidays, let's NOT talk about the same thing as everyone else. What if we started a new tradition: one that gives back? Yeah, now we're on to something.  And so a campaign was born. 

PARTNERSHIP

Then we got Infiniti to start their own new tradition by partnering up with the Arbor Day Foundation to fund the planting of 35,000 trees in areas of the US where they're needed most.

Then we let drivers get in on the new tradition by allowing them adopt a tree of their own and collect an ornament to hang on their tree to commemorate their new tradition.