The Longest Drive

While other brands spent millions running 30-second ads during Super Bowl LIII, we got people to keep their eyes on a Volvo (and nothing else) for hours. And hours.

The Longest Drive was a one-day-only mobile game that could only be won by sacrificing the entire Super Bowl (game, ads, and possibly even a friendship or two). The player who watched the longest won a subscription to the car.

We took bets. Mine was 35 minutes. I lost. The longest drive was almost 10 hours straight.

OLV and Social Video

“Volvo gets a heap of publicity without spending millions on a Super Bowl ad… Masterful.”
-NPR, Pop Culture Happy Hour

AGENCY | GREY NY
CLIENT | Volvo Cars USA
CCO | John Patroulis
ECDs | Qian Qian, Tristan Kincaid
ACD/AD | Chelsea Anderson
PRODUCTION | Hummingbird