What makes every day actually better for employees? Money.
But since this is a campaign for Intel, how about work laptops that don’t make work harder than it should be?

For Intel’s first-ever campaign aimed at line-of-business managers, we launched with a pretty simple message: cancel your next virtual happy hour, throw out the office ping-pong table, and don’t even think about adding a large coffee upgrade purchase to the books “for the team.” Those days are over. It’s time to give your team what they actually need: Laptops on Intel vPro with Evo designs. Because they’re built to do what teams actually need.

Client: Intel
Agency: VMLY&R
ECD: Ryan Blum
GCD: Mike Latour
ACDs, concept: Jonny Arcila & Sarah Turner
Senior Team: Carsyn Mckenzie & Kelly Reilly